Friday, February 4, 2011

Angry Birds and the Superbowl

My family (husband included) is absolutely obsessed with the game, Angry Birds.  As I write this, my husband is informing me that I’m “under-selling” the addiction. Apparently, it’s even worse than I thought. I am not a huge fan of video games and try to limit the amount of time my kids spend on technology. I usually prefer that my kids engage in other brain stimulating activities like, I don’t know, READING. But, I’m not gonna lie, Angry Birds has come in handy when we’re sitting in the waiting rooms of doctors’ offices, waiting for basketball practice to finish, or enduring other usually banal experiences. 

I don’t quite understand why these birds are so angry.  Looking over my shoulder, the husband is now informing me in a very condescending tone, “you would be angry, too, if your eggs were stolen by limbless green pigs with mustaches and construction hats.”

OH. Now I totally get it.

For all you Angry Birds fans out there, make sure you watch the Superbowl, or at least the commercials.  Angry Birds has partnered with the upcoming animated film from Twentieth Century Fox, RIO, for a special treat. You can read about it here:

“This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code. 

Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO.  That level will take you to a RIO sweepstakes.

The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22.  That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.

The spot will be available across the web, including, after the Super Bowl.”

You're welcome.

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